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11:18 AM Tuesday, July 20, 2010.  Next session here at #Supergenius: Brendan hart from National Geographic.  "How to Be Awesome on Twitter and Facebook."  The snark in me says this can't be taught.  One either knows, or has the creative juice, or doesn't.  You can't teach certain characteristics.  But let's see what Brendan has to say.

He's talking about the Media Mix, to facilitate a two way dialog. The Strategic Foundations:

8:39 AM Tuesday, July 20, 2010.   Live Blogging from The Gaspedal sponsored "Word of Mouth Supergenius" conference.   The conference tag line: The "How to be Great at Word of Mouth Marketing" Conference.  Now kicking off.

Super Geniuses (aka, the panelists) will impart wisdom in creating Word of Mouth.  There is a part of me that wants to be super snarky, but I'll try to hold that in abeyance and give the panelists (braniacs?) the benefit of the doubt.