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Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:14:\"strict warning\";s:8:\"%message\";s:130:\"Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state)\";s:5:\"%file\";s:87:\"/home/landcow/public_html/drupal/modules/acquia/views/handlers/views_handler_filter.inc\";s:5:\"%line\";i:589;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:14:\"strict warning\";s:8:\"%message\";s:154:\"Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state)\";s:5:\"%file\";s:104:\"/home/landcow/public_html/drupal/modules/acquia/views/handlers/views_handler_filter_boolean_operator.inc\";s:5:\"%line\";i:149;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

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Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:14:\"strict warning\";s:8:\"%message\";s:130:\"Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state)\";s:5:\"%file\";s:82:\"/home/landcow/public_html/drupal/modules/acquia/views/plugins/views_plugin_row.inc\";s:5:\"%line\";i:135;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:14:\"strict warning\";s:8:\"%message\";s:126:\"Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state)\";s:5:\"%file\";s:82:\"/home/landcow/public_html/drupal/modules/acquia/views/plugins/views_plugin_row.inc\";s:5:\"%line\";i:135;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:248:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: SELECT data, created, headers, expire, serialized FROM landcom_cache_filter WHERE cid = '1:ad9edcad079e048bae3ca201a0f3125b'\";s:5:\"%file\";s:51:\"/home/landcow/public_html/drupal/includes/cache.inc\";s:5:\"%line\";i:26;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:975:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: UPDATE landcom_cache_filter SET data = '<p>8:39 AM Tuesday, July 20, 2010.   Live Blogging from The <a href=\\"http://gaspedal.com/\\">Gaspedal</a> sponsored "Word of Mouth Supergenius" conference.   The conference tag line: The "How to be Great at Word of Mouth Marketing" Conference.  Now kicking off.</p&gt in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:248:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: SELECT data, created, headers, expire, serialized FROM landcom_cache_filter WHERE cid = '2:b2188163572babf4acd4bdfe14ff0e8c'\";s:5:\"%file\";s:51:\"/home/landcow/public_html/drupal/includes/cache.inc\";s:5:\"%line\";i:26;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:819:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: UPDATE landcom_cache_filter SET data = '<div style=\\"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: rgb(238, 237, 243); font: normal normal normal 12px/170% Verdana, sans-serif; color: rgb(0, 0, 0); font-family: \\& in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:248:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: SELECT data, created, headers, expire, serialized FROM landcom_cache_filter WHERE cid = '2:9513be8a8240286683aac333e5988e09'\";s:5:\"%file\";s:51:\"/home/landcow/public_html/drupal/includes/cache.inc\";s:5:\"%line\";i:26;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:797:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: UPDATE landcom_cache_filter SET data = '<p>\\n 9:36 AM Tuesday, July 20, 2010. Saul Colt (@saulcolt) from Thoora.  Live the life of your customers.  Fight for what they care about and be an advocate of their voice.</p>\\n<p>\\n Saul was a little late getting here.  His open and his connection with the room was excellent.  Funny, and self effacing.  Getting into in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:248:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: SELECT data, created, headers, expire, serialized FROM landcom_cache_filter WHERE cid = '2:48e392c7f4251a482e6a3fae1523c295'\";s:5:\"%file\";s:51:\"/home/landcow/public_html/drupal/includes/cache.inc\";s:5:\"%line\";i:26;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:741:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: UPDATE landcom_cache_filter SET data = '<p>\\n 10:08 AM Tuesday, July 20, 2010.  Super Genius Word of Mouth conference.  This session features Lindsay Lebresco (@lindsaylebresco), the topic: "How to Respond to Feedback, Posts, Comments and Reviews."</p>\\n<p>\\n Be a human, do nice things for people. Lindsay works for Converseon.</p>\\n<p>\\n Lind in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:248:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: SELECT data, created, headers, expire, serialized FROM landcom_cache_filter WHERE cid = '2:8b00f1a51428c09ed7d8729d7c5a08ec'\";s:5:\"%file\";s:51:\"/home/landcow/public_html/drupal/includes/cache.inc\";s:5:\"%line\";i:26;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:896:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: UPDATE landcom_cache_filter SET data = '<p>\\n 11:18 AM Tuesday, July 20, 2010.  Next session here at #Supergenius: Brendan hart from National Geographic.  "How to Be Awesome on Twitter and Facebook."  The snark in me says this can't be taught.  One either knows, or has the creative juice, or doesn't.  You can't teach certain ch in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:248:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: SELECT data, created, headers, expire, serialized FROM landcom_cache_filter WHERE cid = '2:02d782513eda36e22617f7787c7808b3'\";s:5:\"%file\";s:51:\"/home/landcow/public_html/drupal/includes/cache.inc\";s:5:\"%line\";i:26;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:906:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: UPDATE landcom_cache_filter SET data = '<p>\\n 11: 55 AM Tuesday, July 20, 2010.  David Witt from General Mills speaks on How to Work with Bloggers and Influencers.  They use Consumer Engagement Networks.  This gives direct relationships with consumers.  My Blog Spark (bloggers, online), Pssst! (influential consumers, a screening panel) and My Get Together (in home get togethers).  Two of in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:248:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: SELECT data, created, headers, expire, serialized FROM landcom_cache_filter WHERE cid = '2:7b256e8c7fd8c1b31c50ce022d07cc8d'\";s:5:\"%file\";s:51:\"/home/landcow/public_html/drupal/includes/cache.inc\";s:5:\"%line\";i:26;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:12:\"user warning\";s:8:\"%message\";s:1115:\"Table './landcow_landcomDRUPAL/landcom_cache_filter' is marked as crashed and should be repaired\nquery: UPDATE landcom_cache_filter SET data = '<p class=\\"rtecenter\\">\\n <img alt=\\"\\" src=\\"/sites/default/files/u3/welcomeBack.jpg\\" /></p>\\n<p>\\n Many years ago (<em>the 1970's!</em>) there was a sitcom, a big hit, featuring comedian/actor Gabe Kaplan.  He played a high school teacher in Brooklyn, wit in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128

Warning: Table './landcow_landcomDRUPAL/landcom_watchdog' is marked as crashed and should be repaired query: INSERT INTO landcom_watchdog (uid, type, message, variables, severity, link, location, referer, hostname, timestamp) VALUES (0, 'php', '%message in %file on line %line.', 'a:4:{s:6:\"%error\";s:14:\"strict warning\";s:8:\"%message\";s:62:\"Non-static method view::load() should not be called statically\";s:5:\"%file\";s:66:\"/home/landcow/public_html/drupal/modules/acquia/views/views.module\";s:5:\"%line\";i:879;}', 3, '', 'http://blog.deanland.com/archive/201007', '', '46.229.168.148', 1597455598) in /home/landcow/public_html/drupal/includes/database.mysqli.inc on line 128
July 2010 | blog.deanland.com

July 2010

Word of Mouth/"Super Genius"

8:39 AM Tuesday, July 20, 2010.   Live Blogging from The Gaspedal sponsored "Word of Mouth Supergenius" conference.   The conference tag line: The "How to be Great at Word of Mouth Marketing" Conference.  Now kicking off.

Super Geniuses (aka, the panelists) will impart wisdom in creating Word of Mouth.  There is a part of me that wants to be super snarky, but I'll try to hold that in abeyance and give the panelists (braniacs?) the benefit of the doubt. 

Session: Word of Mouth on Zero Budget

9:36 AM Tuesday, July 20, 2010. Saul Colt (@saulcolt) from Thoora.  Live the life of your customers.  Fight for what they care about and be an advocate of their voice.

Saul was a little late getting here.  His open and his connection with the room was excellent.  Funny, and self effacing.  Getting into his slide presentation he is engaging, but his off the cuff is far superior to the powerpoint.

Super Genius Session 2: Lindsay Lebresco

10:08 AM Tuesday, July 20, 2010.  Super Genius Word of Mouth conference.  This session features Lindsay Lebresco (@lindsaylebresco), the topic: "How to Respond to Feedback, Posts, Comments and Reviews."

Be a human, do nice things for people. Lindsay works for Converseon.

Lindsay did Social Media and Community Manager at Graco.

Super Genius Session 3: Brendan Hart

11:18 AM Tuesday, July 20, 2010.  Next session here at #Supergenius: Brendan hart from National Geographic.  "How to Be Awesome on Twitter and Facebook."  The snark in me says this can't be taught.  One either knows, or has the creative juice, or doesn't.  You can't teach certain characteristics.  But let's see what Brendan has to say.

He's talking about the Media Mix, to facilitate a two way dialog. The Strategic Foundations:

Super Genius Session 4: David Witt

11: 55 AM Tuesday, July 20, 2010.  David Witt from General Mills speaks on How to Work with Bloggers and Influencers.  They use Consumer Engagement Networks.  This gives direct relationships with consumers.  My Blog Spark (bloggers, online), Pssst! (influential consumers, a screening panel) and My Get Together (in home get togethers).  Two of three are off line, non public.

Learn *who are your influencers* -- in the consumer segment this can be bloggers, tweeters, people who have developed a following.

Feeling Like Kotter

Many years ago (the 1970's!) there was a sitcom, a big hit, featuring comedian/actor Gabe Kaplan.  He played a high school teacher in Brooklyn, with the students cast as sterotypes of the day, a remedial group, one step away from Reform School.  They were a comic bunch, a misfit or two among them, with John Travolta in what may be his earliest role of note.  The show was "Welcome Back, Kotter."