8:39 AM Tuesday, July 20, 2010. Live Blogging from The Gaspedal sponsored "Word of Mouth Supergenius" conference. The conference tag line: The "How to be Great at Word of Mouth Marketing" Conference. Now kicking off.
Super Geniuses (aka, the panelists) will impart wisdom in creating Word of Mouth. There is a part of me that wants to be super snarky, but I'll try to hold that in abeyance and give the panelists (braniacs?) the benefit of the doubt.
9:36 AM Tuesday, July 20, 2010. Saul Colt (@saulcolt) from Thoora. Live the life of your customers. Fight for what they care about and be an advocate of their voice.
Saul was a little late getting here. His open and his connection with the room was excellent. Funny, and self effacing. Getting into his slide presentation he is engaging, but his off the cuff is far superior to the powerpoint.
10:08 AM Tuesday, July 20, 2010. Super Genius Word of Mouth conference. This session features Lindsay Lebresco (@lindsaylebresco), the topic: "How to Respond to Feedback, Posts, Comments and Reviews."
Be a human, do nice things for people. Lindsay works for Converseon.
Lindsay did Social Media and Community Manager at Graco.
11:18 AM Tuesday, July 20, 2010. Next session here at #Supergenius: Brendan hart from National Geographic. "How to Be Awesome on Twitter and Facebook." The snark in me says this can't be taught. One either knows, or has the creative juice, or doesn't. You can't teach certain characteristics. But let's see what Brendan has to say.
He's talking about the Media Mix, to facilitate a two way dialog. The Strategic Foundations:
11: 55 AM Tuesday, July 20, 2010. David Witt from General Mills speaks on How to Work with Bloggers and Influencers. They use Consumer Engagement Networks. This gives direct relationships with consumers. My Blog Spark (bloggers, online), Pssst! (influential consumers, a screening panel) and My Get Together (in home get togethers). Two of three are off line, non public.
Learn *who are your influencers* -- in the consumer segment this can be bloggers, tweeters, people who have developed a following.
Many years ago (the 1970's!) there was a sitcom, a big hit, featuring comedian/actor Gabe Kaplan. He played a high school teacher in Brooklyn, with the students cast as sterotypes of the day, a remedial group, one step away from Reform School. They were a comic bunch, a misfit or two among them, with John Travolta in what may be his earliest role of note. The show was "Welcome Back, Kotter."