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8:39 AM Tuesday, July 20, 2010.   Live Blogging from The Gaspedal sponsored "Word of Mouth Supergenius" conference.   The conference tag line: The "How to be Great at Word of Mouth Marketing" Conference.  Now kicking off.

Super Geniuses (aka, the panelists) will impart wisdom in creating Word of Mouth.  There is a part of me that wants to be super snarky, but I'll try to hold that in abeyance and give the panelists (braniacs?) the benefit of the doubt.