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9:36 AM Tuesday, July 20, 2010. Saul Colt (@saulcolt) from Thoora.  Live the life of your customers.  Fight for what they care about and be an advocate of their voice.

Saul was a little late getting here.  His open and his connection with the room was excellent.  Funny, and self effacing.  Getting into his slide presentation he is engaging, but his off the cuff is far superior to the powerpoint.

8:39 AM Tuesday, July 20, 2010.   Live Blogging from The Gaspedal sponsored "Word of Mouth Supergenius" conference.   The conference tag line: The "How to be Great at Word of Mouth Marketing" Conference.  Now kicking off.

Super Geniuses (aka, the panelists) will impart wisdom in creating Word of Mouth.  There is a part of me that wants to be super snarky, but I'll try to hold that in abeyance and give the panelists (braniacs?) the benefit of the doubt.